“Where’s all my money? It’s on my face.”
I’m sure most of us have heard this phrase or had a similar thought before. This wasteful spending can happen to the most aware and knowledgeable of consumers: We see the advertisement pulling us in with words such as luxurious, dewy, baby soft, glowy, nourishing, perfecting and we are convinced the $75 brand name moisturizer is obviously better than the Target brand $16 moisturizer.
For years I suffered with problem skin. I was terrified to apply anything greasy, oily, or creamy on my face because no doubt those items would clog my pores and break me out. I wanted my face to be as dry as possible and I had no idea natural oils or anti oxidants could help skin. My fear of facial creams continued until after my skin was clear but in those years I was aging. At this time in my life I was simply waiting around to take care of my skin until another issue was apparent. The thought of wrinkles didn’t worry me. I was forever 30 in my mind, and that is far too young for wrinkles! But panic ensued when I came across an article stating that skincare should be taken seriously at all ages and fine lines can begin at 25. I felt scared that I had irreversible damage so I got up the courage to try a moisturizer on my face for the first time. Then that opened the floodgates to start buying skincare products rapidly. I was determined that I would “reverse” any damage my skin had already encountered by buying the most expensive items I could find. Sephora was taking all of my money but I justified it as saving my skin.